One creator.
Full service.

Agency of one.

I've been working in digital production since 1999, delivering projects for major brands including Mercedes, SK-II, Fonterra, BNZ, Spark and Samsung. After ten years as a Senior Producer for Sydney's top agencies and corporations, including Host, Ogilvy, Razorfish, Optus, Vodafone and News Ltd, I moved back to NZ to project manage end-to-end creative and technical delivery for Fonterra, Yellow and Spark.

My career in AI began in 2018, as the Customer Success Executive Producer at Soul Machines, the world's first AI digital human company. I now design and build AI apps and agents that generate leads, act on search trends, and orchestrate workflows to produce automated sales and optimisation pipelines.

I follow agile and best practice principles to strategise and plan projects, ensuring the best results are achieved for the budget. I present UX design and concepts as a working prototype to be developed further as content and functionality are finalised. I source and create imagery, craft content, build, test, deploy, track, refine, and maintain the asset, always basing decisions on market trends and insights.

Services